16:9 Full HD 1080p Resolution Panel (1920x1080)
16:9 Full HD 1080p resolution panel (1920x1080) accepts any HDTV signal and renders it with optimum resolution, so you can take full advantage of Blu-ray Disc™ players and PlayStation®3 entertainment systems that can deliver 1080p content.
BRAVIA Engine™ 2
BRAVIA Engine™ 2 fully digital video processor uses a collection of unique Sony® algorithms to significantly reduce noise, enhance overall image detail, and optimize contrast so every scene produces sharp, vibrant, life-like images.
Live Color Creation™ technology
Live Color Creation™ technology works in combination with a special WCG-CCFL backlight to refine colors and deliver a more realistic picture.
24p True Cinema™ capable
24p True Cinema™ mode provides a direct connection to 24p video sources, avoiding conversions and allowing users to enjoy films at their intended 24 fps (frames per second) cinematic picture quality when using a 24p-capable output device, such as a Blu-ray Disc™ player or PlayStation®3 entertainment system.
Motionflow™ 240Hz further enhances motion performance
The Sony® BRAVIA® KDL-52XBR7 gives you unprecedented motion detail in HD programming, movies, sports, and video games thanks to innovative Motionflow™ 240Hz technology. Motionflow™ 240Hz technology quadruples the frame rate of standard HDTVs and inserts three newly created frames in between standard frames, resulting in a crisp fluid motion that makes for a natural and realistic viewing experience.